Color

#97115f

#97115f
hex#97115f
rgbrgb(151, 17, 95)
hslhsl(325, 80%, 33%)
oklchoklch(0.451 0.176 352.3)
Closest name: Berry (#990f4b)Relative luminance 0.0781

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#119749

#8c1197 · #97111c

#5f9711 · #115f97

Split-complementary

Open in tool →

#1c9711 · #11978c

#978c11 · #119749 · #111c97

Contrast

#97115f as textRatioAAAA largeAAAFix
Aaon white
8.2:1passpasspassPasses AAA — no fix needed.
Aaon black
2.56:1failfailfail
  • AA: use #dc188b as the text (4.55:1)
  • AAA: use #ee63b4 as the text (7.08:1)
  • AA: or shift the background to #c2c2c2 (4.6:1)
  • AAA: or shift the background to #ededed (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97115f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97115f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97115f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97115f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97115f-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md