Color

#969bcf

#969bcf
hex#969bcf
rgbrgb(150, 155, 207)
hslhsl(235, 37%, 70%)
oklchoklch(0.705 0.076 280)
Closest name: Azureno (#8fa0d5)Relative luminance 0.3443

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cfca96

#96b7cf · #ae96cf

#cf969b · #9bcf96

Split-complementary

Open in tool →

#cfae96 · #b7cf96

#cf96b7 · #cfca96 · #96cfae

Contrast

#969bcf as textRatioAAAA largeAAAFix
Aaon white
2.66:1failfailfail
  • AA: use #6970ba as the text (4.54:1)
  • AAA: use #4a51a1 as the text (7.04:1)
  • AA: or shift the background to #363636 (4.54:1)
  • AAA: or shift the background to #121212 (7.04:1)
Aaon black
7.89:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #969bcf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#969bcf reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #969bcf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #969bcf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/969bcf-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md