Color

#9698a2

#9698a2
hex#9698a2
rgbrgb(150, 152, 162)
hslhsl(230, 6%, 61%)
oklchoklch(0.681 0.015 277)
Closest name: Dark Ages (#9698a3)Relative luminance 0.3155

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a2a096

#969ea2 · #9a96a2

#a29698 · #98a296

Split-complementary

Open in tool →

#a29a96 · #9ea296

#a2969e · #a2a096 · #96a29a

Contrast

#9698a2 as textRatioAAAA largeAAAFix
Aaon white
2.87:1failfailfail
  • AA: use #737682 as the text (4.52:1)
  • AAA: use #565861 as the text (7.08:1)
  • AA: or shift the background to #303030 (4.59:1)
  • AAA: or shift the background to #050505 (7.09:1)
Aaon black
7.31:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9698a2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#9698a2 reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9698a2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9698a2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9698a2-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md