Color
#969413
#969413rgb(150, 148, 19)hsl(59, 78%, 33%)oklch(0.647 0.136 108.7)Colors that go with #969413
Medium Purple, Cadet Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Medium Purple #9370db
complementaryshippedMedium Purple sits directly opposite #969413 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cadet Blue #5f9ea0
triadicshippedCadet Blue completes a triad with #969413 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Champagne #f7e7ce
shipped5 real palettes, including Forest Floor and Coffee Bar put Champagne beside #969413, as that palette's text colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #969413: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #969413 in 5 real palettes, including Cider and Forest Floor, as the accent.
Dodger Blue #1e90ff
split-complementshippedDodger Blue is a split-complement of #969413: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Royal Blue #4169e1
shippedRoyal Blue is paired with #969413 in 4 real palettes, including Guinness's brand system and Console Light, as the supporting colour.
Saddle Brown #8b4513
shippedDesigners have shipped Saddle Brown with #969413: 4 real palettes, including Cider and Homestead, as the lead colour.
Real palettes that use #969413
Tints & shades
Harmonies
Contrast
| #969413 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.21:1 | fail | pass | fail | |
Aaon black | 6.54:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #969413 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#969413 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #969413 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/969413-bbbea2-4e96df-272d1f-f1ede9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md