Color

#968f6e

#968f6e
hex#968f6e
rgbrgb(150, 143, 110)
hslhsl(49, 16%, 51%)
oklchoklch(0.647 0.047 97.5)
Closest name: Artichoke (#8f9779)Relative luminance 0.2725

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6e7596

#967b6e · #89966e

#6e968f · #8f6e96

Split-complementary

Open in tool →

#6e8996 · #7b6e96

#6e967b · #6e7596 · #966e89

Contrast

#968f6e as textRatioAAAA largeAAAFix
Aaon white
3.26:1failpassfail
  • AA: use #7c765a as the text (4.57:1)
  • AAA: use #5c5742 as the text (7.25:1)
  • AA: or shift the background to #262626 (4.65:1)
Aaon black
6.45:1passpassfail
  • AAA: use #9c9677 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968f6e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968f6e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968f6e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968f6e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968f6e-c4c19c-4eaedf-2a2d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md