Color

#968c97

#968c97
hex#968c97
rgbrgb(150, 140, 151)
hslhsl(295, 5%, 57%)
oklchoklch(0.652 0.02 323)
Closest name: Hatoba Pigeon (#95859c)Relative luminance 0.2747

Colors that go with #968c97

Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968c97

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8d978c

#908c97 · #978c92

#97968c · #8c9796

Split-complementary

Open in tool →

#92978c · #8c9790

#97908c · #8d978c · #8c9297

Contrast

#968c97 as textRatioAAAA largeAAAFix
Aaon white
3.23:1failpassfail
  • AA: use #7d727e as the text (4.58:1)
  • AAA: use #5d555e as the text (7.18:1)
  • AA: or shift the background to #262626 (4.68:1)
Aaon black
6.49:1passpassfail
  • AAA: use #9d949e as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968c97 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968c97 reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968c97
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968c97 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968c97-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md