Color

#966ea6

#966ea6
hex#966ea6
rgbrgb(150, 110, 166)
hslhsl(283, 24%, 54%)
oklchoklch(0.599 0.094 316)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2039

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7ea66e

#7a6ea6 · #a66e9a

#a6966e · #6ea696

Split-complementary

Open in tool →

#9aa66e · #6ea67a

#a67a6e · #7ea66e · #6e9aa6

Contrast

#966ea6 as textRatioAAAA largeAAAFix
Aaon white
4.14:1failpassfail
  • AA: use #9167a2 as the text (4.5:1)
  • AAA: use #6e4c7b as the text (7.04:1)
  • AA: or shift the background to #121212 (4.53:1)
Aaon black
5.08:1passpassfail
  • AAA: use #aa8ab7 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #966ea6 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #966ea6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #966ea6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/966ea6-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md