Color

#963696

#963696
hex#963696
rgbrgb(150, 54, 150)
hslhsl(300, 47%, 40%)
oklchoklch(0.506 0.173 327.8)
Closest name: Magentle (#aa11aa)Relative luminance 0.1132

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#369636

#663696 · #963666

#969636 · #369696

Split-complementary

Open in tool →

#669636 · #369666

#966636 · #369636 · #366696

Contrast

#963696 as textRatioAAAA largeAAAFix
Aaon white
6.43:1passpassfail
  • AAA: use #8b328b as the text (7.17:1)
Aaon black
3.26:1failpassfail
  • AA: use #b842b8 as the text (4.51:1)
  • AAA: use #ce78ce as the text (7.2:1)
  • AA: or shift the background to #d9d9d9 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #963696 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#963696 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #963696
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #963696 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/963696-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md