Color

#663696

#663696
hex#663696
rgbrgb(102, 54, 150)
hslhsl(270, 47%, 40%)
oklchoklch(0.442 0.152 303.8)
Closest name: rebeccapurple (#663399)Relative luminance 0.0767

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#669636

#363696 · #963696

#966636 · #369666

Split-complementary

Open in tool →

#969636 · #369636

#963636 · #669636 · #369696

Contrast

#663696 as textRatioAAAA largeAAAFix
Aaon white
8.29:1passpasspassPasses AAA — no fix needed.
Aaon black
2.53:1failfailfail
  • AA: use #915ec5 as the text (4.61:1)
  • AAA: use #ad87d4 as the text (7.19:1)
  • AA: or shift the background to #bfbfbf (4.51:1)
  • AAA: or shift the background to #ededed (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #663696 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#663696 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #663696
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #663696 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/663696-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md