Color

#960d8d

#960d8d
hex#960d8d
rgbrgb(150, 13, 141)
hslhsl(304, 84%, 32%)
oklchoklch(0.471 0.205 331.6)
Closest name: darkmagenta (#8b008b)Relative luminance 0.0869

Colors that go with #960d8d

Sea Green, Teal and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d9616

#5b0d96 · #960d48

#8d960d · #0d8d96

Split-complementary

Open in tool →

#48960d · #0d965b

#965b0d · #0d9616 · #0d4896

Contrast

#960d8d as textRatioAAAA largeAAAFix
Aaon white
7.67:1passpasspassPasses AAA — no fix needed.
Aaon black
2.74:1failfailfail
  • AA: use #d312c6 as the text (4.67:1)
  • AAA: use #f051e5 as the text (7.01:1)
  • AA: or shift the background to #c7c7c7 (4.54:1)
  • AAA: or shift the background to #f5f5f5 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #960d8d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#960d8d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #960d8d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #960d8d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/960d8d-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md