Color

#954b4e

#954b4e
hex#954b4e
rgbrgb(149, 75, 78)
hslhsl(358, 33%, 44%)
oklchoklch(0.505 0.099 18.7)
Closest name: Annatto (#8c5341)Relative luminance 0.1197

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4b9593

#954b73 · #956e4b

#4e954b · #4b4e95

Split-complementary

Open in tool →

#4b956e · #4b7395

#73954b · #4b9593 · #6e4b95

Contrast

#954b4e as textRatioAAAA largeAAAFix
Aaon white
6.19:1passpassfail
  • AAA: use #884447 as the text (7.08:1)
Aaon black
3.39:1failpassfail
  • AA: use #af6062 as the text (4.67:1)
  • AAA: use #c3888a as the text (7.21:1)
  • AA: or shift the background to #dedede (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #954b4e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#954b4e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #954b4e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #954b4e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/954b4e-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md