Color

#951d49

#951d49
hex#951d49
rgbrgb(149, 29, 73)
hslhsl(338, 67%, 35%)
oklchoklch(0.447 0.157 4.8)
Closest name: Berry (#990f4b)Relative luminance 0.0775

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d9569

#951d85 · #952d1d

#49951d · #1d4995

Split-complementary

Open in tool →

#1d952d · #1d8595

#85951d · #1d9569 · #2d1d95

Contrast

#951d49 as textRatioAAAA largeAAAFix
Aaon white
8.24:1passpasspassPasses AAA — no fix needed.
Aaon black
2.55:1failfailfail
  • AA: use #d7336f as the text (4.59:1)
  • AAA: use #e3729c as the text (7.15:1)
  • AA: or shift the background to #c2c2c2 (4.62:1)
  • AAA: or shift the background to #ededed (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #951d49 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#951d49 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #951d49
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #951d49 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/951d49-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md