Color

#949dcc

#949dcc
hex#949dcc
rgbrgb(148, 157, 204)
hslhsl(230, 35%, 69%)
oklchoklch(0.706 0.07 276)
Closest name: Azureno (#8fa0d5)Relative luminance 0.3477

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ccc294

#94b9cc · #a794cc

#cc949e · #9ecc94

Split-complementary

Open in tool →

#cca794 · #b9cc94

#cc94b9 · #ccc294 · #94cca7

Contrast

#949dcc as textRatioAAAA largeAAAFix
Aaon white
2.64:1failfailfail
  • AA: use #6471b4 as the text (4.6:1)
  • AAA: use #475494 as the text (7.09:1)
  • AA: or shift the background to #363636 (4.58:1)
  • AAA: or shift the background to #121212 (7.1:1)
Aaon black
7.95:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #949dcc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#949dcc reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #949dcc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #949dcc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/949dcc-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md