Open House
Open in tool →Steel blue for trust, warm gold for the sold moment — an approachable brokerage that still feels established.
Color
#949cb3
#949cb3
hex
#949cb3rgb
rgb(148, 156, 179)hsl
hsl(225, 17%, 64%)oklch
oklch(0.694 0.035 270.3)Closest name: Machinery (#9999aa)Relative luminance 0.3333
Colors that go with #949cb3
Charcoal, Peru and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #949cb3: softer than #000 and cool enough to feel like part of the same palette.
Peru #cd853f
complementaryshippedPeru sits directly opposite #949cb3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blush Pink #e8b4b8
shippedBlush Pink is paired with #949cb3 in 4 real palettes, including Estate and Garden Wedding, as the accent — a combination designers have actually shipped, not a computed rotation.
Copper #b87333
shippedCopper is paired with #949cb3 in 7 real palettes, including Dusk and Riverbed, as the accent — a combination designers have actually shipped, not a computed rotation.
Deep Sky Blue #00bfff
shippedDeep Sky Blue is paired with #949cb3 in 4 real palettes, including Calm's brand system and Max's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Midnight Blue #191970
shippedMidnight Blue is paired with #949cb3 in 7 real palettes, including Open House and First Snow, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Periwinkle #ccccff
shippedPeriwinkle is paired with #949cb3 in 4 real palettes, including Lavender Milk and Calendly's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Powder Blue #b0e0e6
shippedPowder Blue is paired with #949cb3 in 5 real palettes, including First Snow and Crypto.com's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #949cb3
Tints & shades
Harmonies
Contrast
| #949cb3 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.74:1 | fail | fail | fail | |
Aaon black | 7.67:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #949cb3 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #949cb3
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #949cb3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/949cb3-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md