Color
#949b78
#949b78rgb(148, 155, 120)hsl(72, 15%, 54%)oklch(0.674 0.05 116.9)Colors that go with #949b78
Charcoal, Medium Purple and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #949b78: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Medium Purple #9370db
complementaryshippedMedium Purple sits directly opposite #949b78 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blush Pink #e8b4b8
shipped6 real palettes, including Estate and Garden Wedding put Blush Pink beside #949b78, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #949b78 in 5 real palettes, including Kiln and Polaroid, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Darkroom and Forest Floor put Champagne beside #949b78, as the surface under it.
Copper #b87333
shippedDesigners have shipped Copper with #949b78: 8 real palettes, including Clean Beauty and Riverbed, as the accent.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #949b78 in 6 real palettes, including Oatmeal and Olive Grove, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #949b78: 5 real palettes, including Studio Grey and Spline's brand system, as the accent.
Real palettes that use #949b78
Tints & shades
Harmonies
Contrast
| #949b78 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.91:1 | fail | fail | fail | |
Aaon black | 7.22:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #949b78 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #949b78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/949b78-b5bea2-4e77df-242d1f-f1efe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md