Color

#7e654e

#7e654e
hex#7e654e
rgbrgb(126, 101, 78)
hslhsl(29, 24%, 40%)
oklchoklch(0.525 0.047 64.1)
Closest name: Bear Hug (#796359)Relative luminance 0.1429

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e677e

#7e4e4e · #7e7e4e

#4e7e65 · #654e7e

Split-complementary

Open in tool →

#4e7e7e · #4e4e7e

#4e7e4e · #4e677e · #7e4e7e

Contrast

#7e654e as textRatioAAAA largeAAAFix
Aaon white
5.44:1passpassfail
  • AAA: use #685340 as the text (7.24:1)
Aaon black
3.86:1failpassfail
  • AA: use #8b6f55 as the text (4.5:1)
  • AAA: use #ac9077 as the text (7.01:1)
  • AA: or shift the background to #ebebeb (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7e654e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7e654e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7e654e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7e654e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7e654e-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md