Color

#7e0774

#7e0774
hex#7e0774
rgbrgb(126, 7, 116)
hslhsl(305, 89%, 26%)
oklchoklch(0.412 0.18 332.6)
Closest name: purple (#800080)Relative luminance 0.0585

Colors that go with #7e0774

Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#077d11

#4c077d · #7d0738

#737d07 · #07737d

Split-complementary

Open in tool →

#387d07 · #077d4c

#7d4c07 · #077d11 · #07387d

Contrast

#7e0774 as textRatioAAAA largeAAAFix
Aaon white
9.68:1passpasspassPasses AAA — no fix needed.
Aaon black
2.17:1failfailfail
  • AA: use #d40cc3 as the text (4.64:1)
  • AAA: use #f54de7 as the text (7.1:1)
  • AA: or shift the background to #b3b3b3 (4.62:1)
  • AAA: or shift the background to #dedede (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7e0774 as the background.

Brands using this color

Fonts for this mood

#7e0774 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7e0774
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7e0774 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7e0774-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md