Color

#7d98aa

#7d98aa
hex#7d98aa
rgbrgb(125, 152, 170)
hslhsl(204, 21%, 58%)
oklchoklch(0.665 0.041 237.4)
Closest name: Blank Stare (#8b9cac)Relative luminance 0.2972

Colors that go with #7d98aa

Charcoal, Peru and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7d98aa

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aa8f7d

#7daaa6 · #7d82aa

#aa7d98 · #98aa7d

Split-complementary

Open in tool →

#aa7d82 · #aaa67d

#a67daa · #aa8f7d · #82aa7d

Contrast

#7d98aa as textRatioAAAA largeAAAFix
Aaon white
3.02:1failpassfail
  • AA: use #5d7a8e as the text (4.53:1)
  • AAA: use #445a69 as the text (7.21:1)
  • AA: or shift the background to #2b2b2b (4.68:1)
Aaon black
6.94:1passpassfail
  • AAA: use #809bac as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d98aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #7d98aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d98aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d98aa-9cafc4-df4e5a-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md