Color

#7d72fe

#7d72fe
hex#7d72fe
rgbrgb(125, 114, 254)
hslhsl(245, 99%, 72%)
oklchoklch(0.634 0.201 282.6)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2355

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f3fe71

#71acfe · #c371fe

#fe7d71 · #71fe7d

Split-complementary

Open in tool →

#fec371 · #acfe71

#fe71ac · #f3fe71 · #71fec3

Contrast

#7d72fe as textRatioAAAA largeAAAFix
Aaon white
3.68:1failpassfail
  • AA: use #6a5dfe as the text (4.56:1)
  • AAA: use #3c2afe as the text (7.11:1)
  • AA: or shift the background to #1c1c1c (4.63:1)
Aaon black
5.71:1passpassfail
  • AAA: use #948afe as the text (7.33:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d72fe as the background.

Brands using this color

Fonts for this mood

#7d72fe reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d72fe
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d72fe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d72fe-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md