Color

#7d43df

#7d43df
hex#7d43df
rgbrgb(125, 67, 223)
hslhsl(262, 71%, 57%)
oklchoklch(0.541 0.222 294.8)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.137

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a6df43

#4358df · #ca43df

#df7d43 · #43df7d

Split-complementary

Open in tool →

#dfca43 · #58df43

#df4358 · #a6df43 · #43dfca

Contrast

#7d43df as textRatioAAAA largeAAAFix
Aaon white
5.61:1passpassfail
  • AAA: use #6a29db as the text (7.11:1)
Aaon black
3.74:1failpassfail
  • AA: use #8c59e3 as the text (4.65:1)
  • AAA: use #aa85ea as the text (7.25:1)
  • AA: or shift the background to #e8e8e8 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d43df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d43df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d43df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d43df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d43df-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md