# #7d43df

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7d43df`
- RGB: rgb(125, 67, 223)
- HSL: hsl(262, 71%, 57%)
- OKLCH: oklch(0.541 0.222 294.8)
- Relative luminance: 0.137
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 2.715) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7d43df

## Tints & shades

- Tints (toward white): #8955e2, #9566e5, #a178e8, #ad89eb, #bc9fef, #c8b1f2, #d5c2f5, #e1d3f8, #ede5fb, #f9f6fe
- Shades (toward black): #6d2edc, #5f22c9, #551eb3, #4a1b9d, #401787, #34126d, #290f57, #1f0b41, #130727, #080311

## Harmonies

- Complementary: #a6df43
- Analogous: #4358df, #ca43df
- Triadic: #df7d43, #43df7d
- Split-complementary: #dfca43, #58df43
- Tetradic: #df4358, #a6df43, #43dfca

## Colors that go with #7d43df

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Midnight Blue** #191970 [pool] — 4 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #7d43df, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord), Kraken (https://brandsweets.com/colors/brands/kraken-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #7d43df in 4 real palettes, including Obsidian's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7d43df on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7d43df: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7d43df: 3 real palettes, including Calm's brand system and Render's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/deepskyblue
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7d43df's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #7d43df — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #7d43df: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.61:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6a29db (7.11:1)
- On black (#000000): 3.74:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8c59e3 (4.65:1); AA: background → #e8e8e8 (4.58:1); AAA: text → #aa85ea (7.25:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7d43df-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7d43df" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.