Color

#7c3c77

#7c3c77
hex#7c3c77
rgbrgb(124, 60, 119)
hslhsl(305, 35%, 36%)
oklchoklch(0.461 0.119 330.3)
Closest name: Bruise (#7e4071)Relative luminance 0.0885

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3c7c41

#613c7c · #7c3c56

#777c3c · #3c777c

Split-complementary

Open in tool →

#567c3c · #3c7c61

#7c613c · #3c7c41 · #3c567c

Contrast

#7c3c77 as textRatioAAAA largeAAAFix
Aaon white
7.58:1passpasspassPasses AAA — no fix needed.
Aaon black
2.77:1failfailfail
  • AA: use #ac53a5 as the text (4.53:1)
  • AAA: use #c280bc as the text (7.11:1)
  • AA: or shift the background to #c9c9c9 (4.58:1)
  • AAA: or shift the background to #f7f7f7 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c3c77 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7c3c77 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7c3c77
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7c3c77 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7c3c77-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md