# #7c3c77

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7c3c77`
- RGB: rgb(124, 60, 119)
- HSL: hsl(305, 35%, 36%)
- OKLCH: oklch(0.461 0.119 330.3)
- Relative luminance: 0.0885
- Nearest named color: Bruise (#7e4071, Δ 1.648) — https://brandsweets.com/colors/bruise
- Moods: warm
- Page: https://brandsweets.com/colors/7c3c77

## Tints & shades

- Tints (toward white): #91468a, #a5509e, #b464ae, #be79b9, #c88dc3, #d2a2ce, #dcb7d9, #e8cfe6, #f2e3f1, #fcf8fb
- Shades (toward black): #72376d, #673263, #5a2b56, #4f264c, #452142, #3b1c38, #30172e, #221121, #180c17, #0e070d

## Harmonies

- Complementary: #3c7c41
- Analogous: #613c7c, #7c3c56
- Triadic: #777c3c, #3c777c
- Split-complementary: #567c3c, #3c7c61
- Tetradic: #7c613c, #3c7c41, #3c567c

## Colors that go with #7c3c77

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #7c3c77 in 4 real palettes, including Wayfair's brand system and Console Light, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Console Light (https://brandsweets.com/palettes/technical#console-light), Stripe (https://brandsweets.com/colors/brands/stripe), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #7c3c77 in 6 real palettes, including Blush and Superhuman's brand system, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #7c3c77 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7c3c77: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7c3c77: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #7c3c77: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #7c3c77: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Champagne** #f7e7ce [pool] — Two real palettes: Bramble and Darkroom put Champagne beside #7c3c77, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.58:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.77:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ac53a5 (4.53:1); AA: background → #c9c9c9 (4.58:1); AAA: text → #c280bc (7.11:1); AAA: background → #f7f7f7 (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7c3c77-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7c3c77" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.