Color

#7b72ca

#7b72ca
hex#7b72ca
rgbrgb(123, 114, 202)
hslhsl(246, 45%, 62%)
oklchoklch(0.6 0.131 286.4)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.2051

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c1ca72

#7295ca · #a772ca

#ca7b72 · #72ca7b

Split-complementary

Open in tool →

#caa772 · #95ca72

#ca7295 · #c1ca72 · #72caa7

Contrast

#7b72ca as textRatioAAAA largeAAAFix
Aaon white
4.12:1failpassfail
  • AA: use #7167c5 as the text (4.72:1)
  • AAA: use #5246b9 as the text (7.15:1)
  • AA: or shift the background to #121212 (4.55:1)
Aaon black
5.1:1passpassfail
  • AAA: use #9790d5 as the text (7.27:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b72ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b72ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b72ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b72ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b72ca-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md