Color

#7b71bc

#7b71bc
hex#7b71bc
rgbrgb(123, 113, 188)
hslhsl(248, 36%, 59%)
oklchoklch(0.59 0.113 288.6)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1965

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b2bc71

#718cbc · #a071bc

#bc7b71 · #71bc7b

Split-complementary

Open in tool →

#bca071 · #8cbc71

#bc718c · #b2bc71 · #71bca0

Contrast

#7b71bc as textRatioAAAA largeAAAFix
Aaon white
4.26:1failpassfail
  • AA: use #746ab9 as the text (4.66:1)
  • AAA: use #564ba0 as the text (7.22:1)
  • AA: or shift the background to #0f0f0f (4.5:1)
Aaon black
4.93:1passpassfail
  • AAA: use #9890cb as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b71bc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b71bc reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b71bc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b71bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b71bc-a69cc4-dfac4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md