Color

#7a73fc

#7a73fc
hex#7a73fc
rgbrgb(122, 115, 252)
hslhsl(243, 96%, 72%)
oklchoklch(0.632 0.198 281.4)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2343

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f5fc73

#73b1fc · #be73fc

#fc7a73 · #73fc7a

Split-complementary

Open in tool →

#fcbe73 · #b1fc73

#fc73b1 · #f5fc73 · #73fcbe

Contrast

#7a73fc as textRatioAAAA largeAAAFix
Aaon white
3.69:1failpassfail
  • AA: use #675ffc as the text (4.55:1)
  • AAA: use #372dfb as the text (7.17:1)
  • AA: or shift the background to #1c1c1c (4.61:1)
Aaon black
5.69:1passpassfail
  • AAA: use #8d87fd as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a73fc as the background.

Brands using this color

Fonts for this mood

#7a73fc reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7a73fc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a73fc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a73fc-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md