Color

#7a72ca

#7a72ca
hex#7a72ca
rgbrgb(122, 114, 202)
hslhsl(245, 45%, 62%)
oklchoklch(0.599 0.131 285.9)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.2044

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c2ca72

#7297ca · #a572ca

#ca7a72 · #72ca7a

Split-complementary

Open in tool →

#caa572 · #97ca72

#ca7297 · #c2ca72 · #72caa5

Contrast

#7a72ca as textRatioAAAA largeAAAFix
Aaon white
4.13:1failpassfail
  • AA: use #736bc7 as the text (4.51:1)
  • AAA: use #5046b9 as the text (7.2:1)
  • AA: or shift the background to #121212 (4.54:1)
Aaon black
5.09:1passpassfail
  • AAA: use #9690d5 as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a72ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7a72ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7a72ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a72ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a72ca-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md