Color

#7972cb

#7972cb
hex#7972cb
rgbrgb(121, 114, 203)
hslhsl(245, 46%, 62%)
oklchoklch(0.598 0.133 285.2)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.2041

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c3cb72

#7297cb · #a672cb

#cb7972 · #72cb79

Split-complementary

Open in tool →

#cba672 · #97cb72

#cb7297 · #c3cb72 · #72cba6

Contrast

#7972cb as textRatioAAAA largeAAAFix
Aaon white
4.13:1failpassfail
  • AA: use #726ac8 as the text (4.55:1)
  • AAA: use #4f45ba as the text (7.26:1)
  • AA: or shift the background to #121212 (4.53:1)
Aaon black
5.08:1passpassfail
  • AAA: use #958fd6 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7972cb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7972cb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7972cb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7972cb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7972cb-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md