Color

#7963ab

#7963ab
hex#7963ab
rgbrgb(121, 99, 171)
hslhsl(258, 30%, 53%)
oklchoklch(0.552 0.111 296.7)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1593

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#96ab63

#6372ab · #9d63ab

#ab7963 · #63ab79

Split-complementary

Open in tool →

#ab9d63 · #72ab63

#ab6372 · #96ab63 · #63ab9d

Contrast

#7963ab as textRatioAAAA largeAAAFix
Aaon white
5.02:1passpassfail
  • AAA: use #604d8f as the text (7.11:1)
Aaon black
4.19:1failpassfail
  • AA: use #7e6aaf as the text (4.57:1)
  • AAA: use #9e8ec2 as the text (7.1:1)
  • AA: or shift the background to #f5f5f5 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7963ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7963ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7963ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7963ab-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md