Color

#78680d

#78680d
hex#78680d
rgbrgb(120, 104, 13)
hslhsl(51, 80%, 26%)
oklchoklch(0.517 0.103 98)
Closest name: Alligator (#886600)Relative luminance 0.1392

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d1d77

#77320d · #52770d

#0d7767 · #670d77

Split-complementary

Open in tool →

#0d5277 · #320d77

#0d7732 · #0d1d77 · #770d52

Contrast

#78680d as textRatioAAAA largeAAAFix
Aaon white
5.55:1passpassfail
  • AAA: use #65580b as the text (7.11:1)
Aaon black
3.78:1failpassfail
  • AA: use #8a770f as the text (4.73:1)
  • AAA: use #ae9713 as the text (7.24:1)
  • AA: or shift the background to #e8e8e8 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78680d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78680d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78680d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78680d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78680d-c4c29c-4eaadf-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md