Color

#78124d

#78124d
hex#78124d
rgbrgb(120, 18, 77)
hslhsl(325, 74%, 27%)
oklchoklch(0.387 0.145 351.3)
Closest name: Beet Red (#7e203f)Relative luminance 0.0496

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12783c

#6f1278 · #78121a

#4d7812 · #124d78

Split-complementary

Open in tool →

#1a7812 · #12786f

#786f12 · #12783c · #121a78

Contrast

#78124d as textRatioAAAA largeAAAFix
Aaon white
10.54:1passpasspassPasses AAA — no fix needed.
Aaon black
1.99:1failfailfail
  • AA: use #d9208c as the text (4.54:1)
  • AAA: use #e868b3 as the text (7.06:1)
  • AA: or shift the background to #ababab (4.59:1)
  • AAA: or shift the background to #d4d4d4 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78124d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78124d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78124d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78124d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78124d-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md