Color

#780d4d

#780d4d
hex#780d4d
rgbrgb(120, 13, 77)
hslhsl(324, 80%, 26%)
oklchoklch(0.384 0.149 350.9)
Closest name: Beet Red (#7e203f)Relative luminance 0.0482

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d7738

#6d0d77 · #770d18

#4d770d · #0d4d77

Split-complementary

Open in tool →

#18770d · #0d776d

#776d0d · #0d7738 · #0d1877

Contrast

#780d4d as textRatioAAAA largeAAAFix
Aaon white
10.7:1passpasspassPasses AAA — no fix needed.
Aaon black
1.96:1failfailfail
  • AA: use #dc188e as the text (4.56:1)
  • AAA: use #ee63b6 as the text (7.1:1)
  • AA: or shift the background to #ababab (4.66:1)
  • AAA: or shift the background to #d1d1d1 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #780d4d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#780d4d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #780d4d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #780d4d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/780d4d-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md