Color

#780d49

#780d49
hex#780d49
rgbrgb(120, 13, 73)
hslhsl(326, 80%, 26%)
oklchoklch(0.382 0.147 353.4)
Closest name: Beet Red (#7e203f)Relative luminance 0.0476

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d773b

#700d77 · #770d14

#49770d · #0d4977

Split-complementary

Open in tool →

#14770d · #0d7770

#77700d · #0d773b · #0d1477

Contrast

#780d49 as textRatioAAAA largeAAAFix
Aaon white
10.76:1passpasspassPasses AAA — no fix needed.
Aaon black
1.95:1failfailfail
  • AA: use #dc1887 as the text (4.52:1)
  • AAA: use #ee63b2 as the text (7.06:1)
  • AA: or shift the background to #a8a8a8 (4.52:1)
  • AAA: or shift the background to #d1d1d1 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #780d49 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#780d49 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #780d49
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #780d49 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/780d49-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md