Color

#77b950

#77b950
hex#77b950
rgbrgb(119, 185, 80)
hslhsl(98, 43%, 52%)
oklchoklch(0.718 0.154 135.4)
Closest name: Bud Green (#79b465)Relative luminance 0.392

Colors that go with #77b950

Charcoal, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9350b9

#abb950 · #50b95e

#5077b9 · #b95077

Split-complementary

Open in tool →

#5e50b9 · #b950ab

#50abb9 · #9350b9 · #b95e50

Contrast

#77b950 as textRatioAAAA largeAAAFix
Aaon white
2.38:1failfailfail
  • AA: use #518334 as the text (4.52:1)
  • AAA: use #3d6227 as the text (7.06:1)
  • AA: or shift the background to #3d3d3d (4.57:1)
  • AAA: or shift the background to #1c1c1c (7.17:1)
Aaon black
8.84:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77b950 as the background.

Brands using this color

mcpConnect your agent — build around #77b950
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77b950 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77b950-a9bea2-644edf-1f2d20-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md