Color

#77b68c

#77b68c
hex#77b68c
rgbrgb(119, 182, 140)
hslhsl(140, 30%, 59%)
oklchoklch(0.722 0.089 154.4)
Closest name: Lily Pads (#6db083)Relative luminance 0.3927

Colors that go with #77b68c

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b677a1

#82b677 · #77b6ab

#8c77b6 · #b68c77

Split-complementary

Open in tool →

#ab77b6 · #b67782

#7782b6 · #b677a1 · #b6ab77

Contrast

#77b68c as textRatioAAAA largeAAAFix
Aaon white
2.37:1failfailfail
  • AA: use #46815a as the text (4.62:1)
  • AAA: use #346043 as the text (7.24:1)
  • AA: or shift the background to #3d3d3d (4.58:1)
  • AAA: or shift the background to #1c1c1c (7.19:1)
Aaon black
8.85:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77b68c as the background.

Brands using this color

mcpConnect your agent — build around #77b68c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #77b68c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77b68c-a2beaf-c259d4-1f2d2a-ebf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md