Color

#77b672

#77b672
hex#77b672
rgbrgb(119, 182, 114)
hslhsl(116, 32%, 58%)
oklchoklch(0.716 0.116 142.6)
Closest name: Bud Green (#79b465)Relative luminance 0.3859

Colors that go with #77b672

Charcoal, Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b272b6

#98b672 · #72b68f

#7276b6 · #b67276

Split-complementary

Open in tool →

#8f72b6 · #b67298

#7298b6 · #b272b6 · #b68f72

Contrast

#77b672 as textRatioAAAA largeAAAFix
Aaon white
2.41:1failfailfail
  • AA: use #488344 as the text (4.56:1)
  • AAA: use #356232 as the text (7.13:1)
  • AA: or shift the background to #3d3d3d (4.51:1)
  • AAA: or shift the background to #1c1c1c (7.08:1)
Aaon black
8.72:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77b672 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #77b672
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77b672 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77b672-a2bea3-8f4edf-1f2d24-eef1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md