Color

#77b573

#77b573
hex#77b573
rgbrgb(119, 181, 115)
hslhsl(116, 31%, 58%)
oklchoklch(0.714 0.114 142.9)
Closest name: Bud Green (#79b465)Relative luminance 0.3821

Colors that go with #77b573

Charcoal, Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b173b5

#98b573 · #73b58f

#7377b5 · #b57377

Split-complementary

Open in tool →

#8f73b5 · #b57398

#7398b5 · #b173b5 · #b58f73

Contrast

#77b573 as textRatioAAAA largeAAAFix
Aaon white
2.43:1failfailfail
  • AA: use #498245 as the text (4.6:1)
  • AAA: use #366133 as the text (7.21:1)
  • AA: or shift the background to #3b3b3b (4.61:1)
  • AAA: or shift the background to #1c1c1c (7.01:1)
Aaon black
8.64:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77b573 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #77b573
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77b573 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77b573-a2bea3-8f4edf-1f2d24-eef1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md