Color

#77b50d

#77b50d
hex#77b50d
rgbrgb(119, 181, 13)
hslhsl(82, 87%, 38%)
oklchoklch(0.704 0.187 130.2)
Closest name: Extra Life (#6ab417)Relative luminance 0.37

Colors that go with #77b50d

Taupe, Orchid and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4a0db5

#b59f0d · #23b50d

#0d77b5 · #b50d77

Split-complementary

Open in tool →

#0d23b5 · #9f0db5

#0db59f · #4a0db5 · #b50d23

Contrast

#77b50d as textRatioAAAA largeAAAFix
Aaon white
2.5:1failfailfail
  • AA: use #558109 as the text (4.64:1)
  • AAA: use #3f5f07 as the text (7.37:1)
  • AA: or shift the background to #383838 (4.69:1)
  • AAA: or shift the background to #171717 (7.17:1)
Aaon black
8.4:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77b50d as the background.

Brands using this color

mcpConnect your agent — build around #77b50d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #77b50d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77b50d-b0bea2-4e5fdf-222d1f-f1f0e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md