Color

#77ae61

#77ae61
hex#77ae61
rgbrgb(119, 174, 97)
hslhsl(103, 32%, 53%)
oklchoklch(0.694 0.122 137.3)
Closest name: Arugula (#75ad5b)Relative luminance 0.3506

Colors that go with #77ae61

Charcoal, Blue and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9861ae

#9dae61 · #61ae71

#6177ae · #ae6177

Split-complementary

Open in tool →

#7161ae · #ae619d

#619dae · #9861ae · #ae7161

Contrast

#77ae61 as textRatioAAAA largeAAAFix
Aaon white
2.62:1failfailfail
  • AA: use #538042 as the text (4.63:1)
  • AAA: use #3d5e31 as the text (7.38:1)
  • AA: or shift the background to #363636 (4.61:1)
  • AAA: or shift the background to #141414 (7.03:1)
Aaon black
8.01:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77ae61 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #77ae61
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77ae61 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77ae61-a6bea2-704edf-1f2d21-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md