Color

#77a960

#77a960
hex#77a960
rgbrgb(119, 169, 96)
hslhsl(101, 30%, 52%)
oklchoklch(0.681 0.115 136.4)
Closest name: Ferntastic (#71ab62)Relative luminance 0.3314

Colors that go with #77a960

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9260a9

#9ca960 · #60a96d

#6077a9 · #a96077

Split-complementary

Open in tool →

#6d60a9 · #a9609c

#609ca9 · #9260a9 · #a96d60

Contrast

#77a960 as textRatioAAAA largeAAAFix
Aaon white
2.75:1failfailfail
  • AA: use #598146 as the text (4.51:1)
  • AAA: use #426034 as the text (7.11:1)
  • AA: or shift the background to #333333 (4.59:1)
  • AAA: or shift the background to #0d0d0d (7.06:1)
Aaon black
7.63:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77a960 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #77a960
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77a960 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77a960-a7bea2-6b4edf-1f2d21-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md