Color

#77604b

#77604b
hex#77604b
rgbrgb(119, 96, 75)
hslhsl(29, 23%, 38%)
oklchoklch(0.506 0.044 64)
Closest name: Acorn (#7f5e50)Relative luminance 0.128

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4b6277

#774b4b · #77764b

#4b7760 · #604b77

Split-complementary

Open in tool →

#4b7776 · #4b4b77

#4b774b · #4b6277 · #764b77

Contrast

#77604b as textRatioAAAA largeAAAFix
Aaon white
5.9:1passpassfail
  • AAA: use #685441 as the text (7.16:1)
Aaon black
3.56:1failpassfail
  • AA: use #8d7258 as the text (4.68:1)
  • AAA: use #ab9178 as the text (7.05:1)
  • AA: or shift the background to #e3e3e3 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77604b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77604b reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77604b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77604b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77604b-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md