Color

#775aaa

#775aaa
hex#775aaa
rgbrgb(119, 90, 170)
hslhsl(262, 32%, 51%)
oklchoklch(0.533 0.124 298.8)
Closest name: Passion Flower (#6f5698)Relative luminance 0.1414

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8daa5a

#5a65aa · #9f5aaa

#aa775a · #5aaa77

Split-complementary

Open in tool →

#aa9f5a · #65aa5a

#aa5a65 · #8daa5a · #5aaa9f

Contrast

#775aaa as textRatioAAAA largeAAAFix
Aaon white
5.49:1passpassfail
  • AAA: use #644b91 as the text (7.1:1)
Aaon black
3.83:1failpassfail
  • AA: use #8268b1 as the text (4.56:1)
  • AAA: use #a18dc4 as the text (7.12:1)
  • AA: or shift the background to #ebebeb (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #775aaa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #775aaa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #775aaa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/775aaa-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md