Color

#774b71

#774b71
hex#774b71
rgbrgb(119, 75, 113)
hslhsl(308, 23%, 38%)
oklchoklch(0.476 0.081 331.7)
Closest name: Magic Magenta (#7f4774)Relative luminance 0.1015

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4b7751

#674b77 · #774b5b

#71774b · #4b7177

Split-complementary

Open in tool →

#5b774b · #4b7767

#77674b · #4b7751 · #4b5b77

Contrast

#774b71 as textRatioAAAA largeAAAFix
Aaon white
6.93:1passpassfail
  • AAA: use #74496e as the text (7.19:1)
Aaon black
3.03:1failpassfail
  • AA: use #9d6295 as the text (4.61:1)
  • AAA: use #b488ae as the text (7.07:1)
  • AA: or shift the background to #d1d1d1 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774b71 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#774b71 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #774b71
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774b71 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774b71-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md