Color

#773c6a

#773c6a
hex#773c6a
rgbrgb(119, 60, 106)
hslhsl(313, 33%, 35%)
oklchoklch(0.448 0.103 336.1)
Closest name: Bruise (#7e4071)Relative luminance 0.0819

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3c7749

#663c77 · #773c4c

#6a773c · #3c6a77

Split-complementary

Open in tool →

#4c773c · #3c7766

#77663c · #3c7749 · #3c4c77

Contrast

#773c6a as textRatioAAAA largeAAAFix
Aaon white
7.96:1passpasspassPasses AAA — no fix needed.
Aaon black
2.64:1failfailfail
  • AA: use #ab5999 as the text (4.62:1)
  • AAA: use #c082b2 as the text (7.08:1)
  • AA: or shift the background to #c4c4c4 (4.56:1)
  • AAA: or shift the background to #f2f2f2 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #773c6a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#773c6a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #773c6a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #773c6a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/773c6a-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md