Color

#77271d

#77271d
hex#77271d
rgbrgb(119, 39, 29)
hslhsl(7, 61%, 29%)
oklchoklch(0.393 0.114 30.1)
Closest name: Blackened Sun (#77150e)Relative luminance 0.0546

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d6d77

#771d3f · #77541d

#1d7727 · #271d77

Split-complementary

Open in tool →

#1d7754 · #1d3f77

#3f771d · #1d6d77 · #541d77

Contrast

#77271d as textRatioAAAA largeAAAFix
Aaon white
10.04:1passpasspassPasses AAA — no fix needed.
Aaon black
2.09:1failfailfail
  • AA: use #ce4836 as the text (4.6:1)
  • AAA: use #dc7c6f as the text (7.16:1)
  • AA: or shift the background to #b0b0b0 (4.63:1)
  • AAA: or shift the background to #d9d9d9 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77271d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77271d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77271d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77271d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77271d-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md