# #77271d

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#77271d`
- RGB: rgb(119, 39, 29)
- HSL: hsl(7, 61%, 29%)
- OKLCH: oklch(0.393 0.114 30.1)
- Relative luminance: 0.0546
- Nearest named color: Blackened Sun (#77150e, Δ 2.874) — https://brandsweets.com/colors/blackened-sun
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/77271d

## Tints & shades

- Tints (toward white): #943124, #b13a2b, #cd4432, #d45e4e, #db786b, #e18f84, #e8a9a1, #efc3bd, #f6ddda, #fdf8f7
- Shades (toward black): #6f251b, #632118, #5a1e16, #4e1a13, #461711, #39130e, #31100c, #250c09, #1d0a07, #100504

## Harmonies

- Complementary: #1d6d77
- Analogous: #771d3f, #77541d
- Triadic: #1d7727, #271d77
- Split-complementary: #1d7754, #1d3f77
- Tetradic: #3f771d, #1d6d77, #541d77

## Colors that go with #77271d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #77271d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #77271d in 5 real palettes, including M&M's's brand system and State Farm's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #77271d: 4 real palettes, including Darkroom and Stone, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Stone (https://brandsweets.com/palettes/neutral#stone), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sage-green
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #77271d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Blush and Nursery put Blush Pink beside #77271d, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Bramble and Darkroom put Champagne beside #77271d, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #77271d: 3 real palettes, including Bramble and Bakery, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #77271d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.04:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.09:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ce4836 (4.6:1); AA: background → #b0b0b0 (4.63:1); AAA: text → #dc7c6f (7.16:1); AAA: background → #d9d9d9 (7.11:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/77271d-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#77271d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.