Color

#77248a

#77248a
hex#77248a
rgbrgb(119, 36, 138)
hslhsl(289, 59%, 34%)
oklchoklch(0.435 0.17 319.4)
Closest name: Ultraberry (#770088)Relative luminance 0.0702

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#368a24

#44248a · #8a2469

#8a7724 · #248a77

Split-complementary

Open in tool →

#698a24 · #248a44

#8a4424 · #368a24 · #24698a

Contrast

#77248a as textRatioAAAA largeAAAFix
Aaon white
8.74:1passpasspassPasses AAA — no fix needed.
Aaon black
2.4:1failfailfail
  • AA: use #b440ce as the text (4.57:1)
  • AAA: use #c975db as the text (7.05:1)
  • AA: or shift the background to #bababa (4.5:1)
  • AAA: or shift the background to #e8e8e8 (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77248a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77248a reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77248a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77248a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77248a-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md