Color

#b440ce

#b440ce
hex#b440ce
rgbrgb(180, 64, 206)
hslhsl(289, 59%, 53%)
oklchoklch(0.591 0.223 319.7)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1783

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5ace40

#6d40ce · #ce40a1

#ceb440 · #40ceb4

Split-complementary

Open in tool →

#a1ce40 · #40ce6d

#ce6d40 · #5ace40 · #40a1ce

Contrast

#b440ce as textRatioAAAA largeAAAFix
Aaon white
4.6:1passpassfail
  • AAA: use #8c2aa2 as the text (7.08:1)
Aaon black
4.57:1passpassfail
  • AAA: use #c975db as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b440ce as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b440ce reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b440ce
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b440ce and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b440ce-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md