Color

#77084d

#77084d
hex#77084d
rgbrgb(119, 8, 77)
hslhsl(323, 87%, 25%)
oklchoklch(0.379 0.152 350.2)
Closest name: Beet Red (#7e203f)Relative luminance 0.0463

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#087733

#6a0877 · #770815

#4d7708 · #084d77

Split-complementary

Open in tool →

#157708 · #08776a

#776a08 · #087733 · #081577

Contrast

#77084d as textRatioAAAA largeAAAFix
Aaon white
10.9:1passpasspassPasses AAA — no fix needed.
Aaon black
1.93:1failfailfail
  • AA: use #e01090 as the text (4.65:1)
  • AAA: use #f45dba as the text (7.12:1)
  • AA: or shift the background to #a8a8a8 (4.58:1)
  • AAA: or shift the background to #d1d1d1 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77084d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77084d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77084d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77084d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77084d-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md