Color

#7704fb

#7704fb
hex#7704fb
rgbrgb(119, 4, 251)
hslhsl(268, 97%, 50%)
oklchoklch(0.518 0.289 291.6)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.1097

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#88fb04

#040cfb · #f304fb

#fb7704 · #04fb77

Split-complementary

Open in tool →

#fbf304 · #0cfb04

#fb040c · #88fb04 · #04fbf3

Contrast

#7704fb as textRatioAAAA largeAAAFix
Aaon white
6.57:1passpassfail
  • AAA: use #7004ec as the text (7.2:1)
Aaon black
3.19:1failpassfail
  • AA: use #9b45fc as the text (4.65:1)
  • AAA: use #b677fd as the text (7.05:1)
  • AA: or shift the background to #d6d6d6 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7704fb as the background.

Brands using this color

Fonts for this mood

#7704fb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7704fb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7704fb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7704fb-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md